![]() In Olo’s S-1, they acknowledge that their current offerings are focused on enterprise restaurants, of which there are approximately 300,000 individual units across the U.S. ![]() The Olo Insight: Enterprise customers demand a custom UI and their own credit card processing Frankly, it’s just too easy to integrate with a company like Doordash that is in every city across the country and has hundreds of thousands of drivers at the ready.įor delivery, Doordash will continue to make more profit per order than those tech companies, like Chownow, that write the UIs. Their insight? More-much more-restaurant tech is coming and most entrepreneurs don’t want to build a full logistics network. They have unbundled their driver network and the logistics of food delivery today, all kinds of tech companies (and restaurants who build their own custom platforms) can leverage Doordash’s driver network via their application interface (API). It’s because they have something different to offer.ĭoordash no longer just serves as a marketplace where consumers can browse, order and get delivery from their favorite neighborhood spots. ![]() During a period of intense competition with Seamless, Postmates, Uber and GrubHub, Doordash has somehow come out incredibly strong (they maintain 55% market share, more than the others combined). If you’ve read any of my posts on LinkedIn, you probably know I am fascinated by Doordash’s journey (disclaimer: I own some of the company’s stock). The Doordash Insight: Everyone wants to outsource logistics Here are my insights about what made these three acclaimed tech businesses ready for the public markets. Doordash recently went public and soon after Olo and Toast announced their plans to get listed.Įach of these companies represents one of the three main pillars of restaurant tech: marketplace (Doordash), middleware (Olo), and point-of-sale (Toast). This year we are seeing the results of 10+ years of hospitality tech innovation from three industry staples: Doordash, Olo and Toast. The average restaurant uses at least 15 major software tools to run their business-from accounting and scheduling to payroll and loyalty. There’s a lot of restaurant tech these days.
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